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Entrepreneurial Hospitality program named in honor of Greenbaum family

Tulane University, Freeman News

October 2020

After graduating from Tulane University, Jerry Greenbaum (BBA ’62) grew the modest liquor store founded by his father into a family of successful hospitality businesses including a chain of beverage alcohol superstores and more than a dozen upscale casual restaurants across the Southeast.

Along the way, Greenbaum and his wife, the former Barbara Axelrod (NC ’63), also became two of Tulane’s most dedicated supporters. A past chair of the Freeman Business School Council, Greenbaum joined the Board of Tulane in 2011 and provided leadership and funding for major projects including the Goldring/Woldenberg Business Complex, the Barbara Greenbaum Residence Hall, Yulman Stadium and the Freeman School’s new online graduate program in Entrepreneurial Hospitality.

On Friday, Oct. 16, Tulane paid tribute to the Greenbaums’ lifetime of support by naming the new program in their honor. The Greenbaum Family Program in Entrepreneurial Hospitality will apply the joint lenses of entrepreneurship and hospitality to focus on the business principles needed to deliver an exceptional customer experience. The centerpiece of the program is the Entrepreneurial Hospitality specialization within the Master of Management program, which will welcome its first student cohort in January 2021 as the Freeman School’s first online graduate degree program.

“The creation of this program couldn’t come at a better time, at a better place and couldn’t have a better name — the Greenbaum Family Program in Entrepreneurial Hospitality,” said Tulane President Mike Fitts during a virtual meeting of the Business School Council. “New Orleans is a center of hospitality, Tulane is a center of entrepreneurship and the Greenbaums are highly successful entrepreneurs and models of hospitality.”

“Jerry Greenbaum was the inspiration for this program,” added Freeman School Dean Ira Solomon. “He provided the original key insights on the intersection of hospitality and entrepreneurship that drove the creation of this program. Quite simply, it could not have existed without Jerry and Barbara’s advice and counsel.”

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Image of Tulane University campus.

From The entire CentraArchy team, 4/7/2020

Centraarchy Restaurants logo.
To our guests,
Unfortunately, our April 6th goal of re-opening has passed. The impact of the COVID-19 is difficult to process as we navigate the uncertainty of the situation on a daily basis. Our people are the heart of CentraArchy, and through this period, we are committed to doing right by our teams, guests and communities. CentraArchy remains committed to preventing the spread of the virus and keeping our families safe. Our goal is to re-open our restaurants very soon.

We will continue to monitor the situation daily and make the best decisions we can for our staff and communities. We look forward to the day we can get back to business and do what we do best – serving our guests and providing for our families.

Please take care of yourself and each other!
The entire CentraArchy team

Wente Vineyards Wine Dinner

September 17 at 6pm
Hosted by Jamie McCreary, Wente Family Estates Ambassador

Reservations recommended >>

Intro
The Whip White Blend 2017,
Livermore Valley

1st
Riva Ranch Chardonnay 2017
Arroyo Seco, Monterey

Baked Shrimp

2nd
Riva Ranch Pinot Noir 2016,
Arroyo Seco, Monterey

Caesar Salad

3rd
Wetmore Cabernet Sauvignon 2016,
Livermore Valley

Filet, 8oz.
Lyonnaise and Creamed Spinach

Close
Winemaker’s Studio “Nectar” 2017,
Arroyo Seco, Monterey

Cheesecake

$99 per person | excludes tax and gratuity

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RESERVATIONS, call: 504-522-7902 or click here to reserve online
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Chophouse New Orleans
322 Magazine Street
Located in the CBD

Stags’ Leap Wine Dinner

Stags’ Leap Wine Dinner 
Hosted by Heath Karesh, Stags’ Leap Ambassador

August 5 at 6pm
Reservations recommended >>

Meet & Greet
Sterling Vineyards, Blanc de Blanc Sparkling

1st
Stags’ Leap Winery Chardonnay, 2017
Baked Shrimp

2nd
Stags’ Leap Winery Merlot, 2016
Chophouse Salad

3rd
Stags’ Leap Winery Cabernet, 2015
Filet, 8oz.
Hashbrowns & Creamed Spinach

4th
Stags’ Leap Winery Petite Sirah, 2017
Chocolate Cake

$99 per person | excludes tax and gratuity

________________________________________________________________

Reservations: Reserve online or call (504) 522-7902

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Chophouse New Orleans
322 Magazine Street
Located in the CBD

Woodford Whiskey Dinner

Woodford_Web_Header

Woodford Whiskey Dinner 
Hosted by Teddy Graziano, Woodford Ambassador

Tuesday, July 23 at 6pm
Reservations recommended >>

Meet & Greet
Woodford Rye Manhattan

1st
Coopers’ Craft
Thick Cut Sizzling Bacon

2nd
Woodford Reserve
Chophouse Salad

3rd
Woodford Double Oaked
New York Strip, 16oz.
Lyonnaise Potatoes & Creamed Spinach

4th
Woodford Rye
Chocolate Cake

$89 per person | excludes tax and gratuity

________________________________________________________________

Reservations: Reserve online or call (504) 522-7902

________________________________________________________________

Chophouse New Orleans
322 Magazine Street
Located in the CBD

Penfolds Wine Dinner

Penfolds Wine Dinner
Hosted by John Lowe, Penfolds Ambassador

June 10 at 6pm
Reservations recommended >>

Intro
2017 Penfolds Max’s Chardonnay

1st
2016 Penfolds Bin 311 Chardonnay
Baked Shrimp

2nd
2016 Penfolds Max’s Shiraz
Chophouse Salad

3rd
2016 Penfolds Bin 389 Cabernet Shiraz
Filet, 8oz.
Creamed Spinach & Hashbrowns

4th
Grandfather Port
Chocolate Cake

$99 per person | excludes tax and gratuity

________________________________________________________________

RESERVATIONS, call: 504-522-7902 or  reserve online
_______________________________________________________________

Chophouse New Orleans
322 Magazine Street
Located in the CBD

Sazerac Bourbon Dinner

Sazerac Bourbon Dinner
Hosted by Brett Keen, Sazerac Brand Ambassador

Tuesday, May 14 at 6pm
Reservations recommended >>

Meet & Greet
Buffalo Trace Old Fashioned

1st
1792 Small Batch
Thick Cut Sizzling Bacon

2nd
Eagle Rare 10 Year
Caesar Salad

3rd
E.H. Taylor Small Batch
New York Strip – 16oz.
Hashbrowns & Creamed Spinach

4th
Buffalo Trace Bourbon Cream
Chocolate Cake

$89 per person | excludes tax and gratuity

_______________________________________

RESERVATIONS, call: 504-522-7902 or click here to reserve online
_______________________________________________________________

Chophouse New Orleans
322 Magazine Street
Located in the CBD

10 places to eat now in New Orleans

Nola.com, 1/2019
by Brett Anderson and Todd A. Price

10 Places to Eat Now in New Orleans 

– 1 – Chophouse New Orleans
Even fantastic steakhouses are repetition factories that live and die on the strength of the same dishes served by the competition. Chophouse New Orleans does not immediately appear to depart from this norm. It’s a place that leaps to mind when I’m in the mood for a cold Manhattan, a dark-crusted ribeye and a loaded baked potato (my pick for the city’s best). But Chophouse is also where I go to for two dishes that should be a New Orleans steakhouse staple but are not. One is the chopped steak. It is an upmarket take on a humble New Orleans neighborhood restaurant classic. Elevated by premium meat — rich, fungal, aged prime beef – the oversized burger patty is served under a pile of onions caramelized the color of the steak’s hard-char crust. The other is thick-cut bacon appetizer – a nod to Peter Luger in New York. Order them both, and you’ve got an only-in-New Orleans meal that you can only find at this steakhouse. — Brett

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Silver Oak Wine Dinner

SilverOak_Web_Header

Silver Oak Wine Dinner
Hosted by Jeff Flood, Silver Oak Ambassador

September 18 at 6pm
Reservations recommended >>

Intro
Aperol Spritz

1st
2016 Twomey Cellars
Pinot Noir Russian River

Carpaccio

2nd
2017 Twomey Cellars
Sauvignon Blanc

Caesar Salad

3rd
2014 Silver Oak Cellars
Cabernet Sauvignon Alexander Valley

8 oz. Filet & Baked Shrimp
Lyonnaise Potatoes & Creamed Spinach

4th
2013 Silver Oak Cellars
Cabernet Sauvignon Napa Valley

Chocolate Cake

$125 per person | excludes tax and gratuity

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RESERVATIONS, call: 504-522-7902 or click here to reserve online
_______________________________________________________________

Chophouse New Orleans
322 Magazine Street
Located in the CBD

Clos Pegase Wine Dinner

August 6 at 6pm
Clos Pegase Wine Dinner hosted by Ambassador Mike Patton

Reservations recommended >>

Intro
Champagne

1st
Clos Pegase Carneros,
Chardonnay 2016

Baked Shrimp

2nd
Clos Pegase “Mitsuko’s Vineyard”
Pinot Noir, Carneros 2014

Caesar Salad

3rd
Clos Pegase Hommage Napa
Cabernet 2013

Filet, 8oz.
Lyonnaise and Creamed Spinach

Close
Clos Pegase “Mitsuko’s Vineyard”
Merlot 2016

Cheesecake

$99 per person | excludes tax and gratuity

________________________________________________________________

RESERVATIONS, call: 504-522-7902 or click here to reserve online
_______________________________________________________________

Chophouse New Orleans
322 Magazine Street
Located in the CBD